BROOKINGS – The South Dakota State University Foundation raised nearly $300,000 in its first-ever One Day for State event Aug. 30. The digitally focused campaign was a 24-hour event to engage students, alumni, donors and friends to celebrate SDSU and the impact that can be made through private gifts.
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BROOKINGS – The South Dakota State University Foundation raised nearly $300,000 in its first-ever One Day for State event Aug. 30. The digitally focused campaign was a 24-hour event to engage students, alumni, donors and friends to celebrate SDSU and the impact that can be made through private gifts.
The original goal of 500 donors was met within the first 13 hours. Over the course of 24 hours, 1,196 donors made gifts totaling $298,558. The financial support included scholarships, academic programming, faculty support and student travel.
A few other notable results from the day:
• 106 of those donors identified themselves as current students;
• More than 90 percent of gifts were made using online giving channels;
• Gifts came from donors in 38 states;
• 1,058 of gifts were in amounts of less than $100, supporting the concept that gifts of all sizes can make an impact;
• More than 50 donors gave their first-ever gift to SDSU, reaching the challenge set by Daktronics, which made a $5,000 gift for scholarships; and
• Each of the more than 20 challenges were successfully completed, unlocking over $80,000 in additional support.
A team of 265 social ambassadors and strong campus partners played a key role in the fundraising efforts through the use of their social media networks, spreading the word about the celebration and encouraging their friends and family to take part in One Day for State. The top 10 ambassadors alone generated 2,811 clicks to the fundraising website.
“This was a first-ever event for the SDSU Foundation, and we weren’t sure what to expect,” said Erin Glidden, director of annual programs. “We are thrilled with the result and couldn’t have done it without the support of those individuals who helped share the excitement to make a difference.”
As part of the day’s activities, Jackrabbits everywhere were encouraged to share their yellow and blue spirit on social media using #OneDayforSTATE.
“For many of us, SDSU has a special place in our hearts, and that was evident through the inspiring and energizing stories and images that were shared,” said Arian Bunde, director of leadership initiatives. “It was fun to join together across the country in something positive and uplifting – supporting SDSU and celebrating what it means to be a Jackrabbit.”
Additional results and information about the day can be found on the SDSU Foundation Facebook page and Twitter accounts, or by visiting onedayforstate.sdstatefoundation.org.
