Brookings Rotary Club
BROOKINGS — The Brookings Rotary Club welcomed Brian Bloom, the new publisher of the Brookings Register, for a presentation highlighting the past, present, and future of local journalism. Bloom, a third‑generation newspaperman, brings decades of experience managing newspapers and media operations across 11 states and 23 communities. He has earned more than 200 press awards throughout his career. Bloom and his partner, Jody Smith, recently relocated to Brookings as he takes on leadership of the Register.
Bloom began by reflecting on the essential role newspapers have long played in American democracy, invoking the words of Thomas Jefferson and playwright Arthur Miller to underscore the press as a guardian of truth. He traced the origins of the Brookings Register back to 1881, when E.J. and Lillian Strickland founded the publication, initially issued as a weekly. Over the decades, the paper grew into a daily before returning to a twice‑weekly format under new ownership in 2023.
Discussing the broader state of journalism, Bloom described newspapers as “a nation talking unto itself,” asserting that local reporting remains vital even as national media outlets drift toward partisanship. He warned of the challenges facing the industry, noting that more than 3,500 newspapers have closed nationwide since 2005. Rising paper tariffs and postal service costs continue to strain operations. In contrast to the shrinking print landscape, Bloom emphasized that readership — particularly online — has never been stronger. The Brookings Register currently records approximately 100,000 monthly website visitors.
Looking to the future, Bloom shared several initiatives aimed at strengthening both the Register’s coverage and its community presence. A new regional business magazine will launch in March, accompanied by expanded digital and video content. Human‑interest storytelling will receive additional emphasis, including a planned “Senior Spotlight” series. The Register also intends to introduce new cooking, outdoor, and community calendar pages. Bloom previewed upcoming community‑centered events such as a March Madness promotion, a “Good Deeds” recognition banquet, and a Ladies’ Night Out fundraiser. Throughout the presentation, he stressed his commitment to local storytelling, non‑sensational reporting, and continued engagement with residents. He encouraged members to consider advertising opportunities or applying to join his small but dedicated six‑person team.
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