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Branding Brookings

Posted: Wednesday, Feb 6th, 2013


The Brookings logo is adding an exclamation point to buildings and signs throughout the community. Part of the city’s effort to rebrand itself, the logo rollout is now complete. Shown here are the Welcome to Brookings sign on Medary Avenue North and the Brookings Activity Center.


• It involves a lot more than just a logo, says city’s marketing chief

BROOKINGS – Branding is nothing new to South Dakota: cattlemen have been doing it since the days of the Old West. On the open range or in the corral, the brand is the only thing that distinguishes my cattle from yours.

The city is in the middle of its own branding operations right now. It doesn’t involve red-hot irons, roundups or ropes, but the purpose is the same as when cowboys handle the chore: to let folks know just how different Brookings is from other towns.



For the complete article see the 02-06-2013 issue.

Click here to purchase an electronic version of the 02-06-2013 paper.











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